The Market Wants More Videos
Viewers Take In More Information With Videos
Videos can help customers remember your brand and recall more information about your products or services.
Visual content communicates information much faster than text (60,000 times faster in the brain.) People are able to retain 95% of a message when viewing it on videos compared to 10% when reading it in text format.
Explainer videos are particularly effective in communicating how a product works. In fact, 98% of users have watched an explainer video to learn more about a product or service.
Videos Increase Conversion Rate
Besides driving website traffic, video content also helps convert visitors into customers.
It’s found that homepage videos help increase conversion by 20% while landing page videos can lead to an 80% increase in conversion.
Videos are particularly powerful for eCommerce sellers whose products have a high “touch and feel” value. In addition, demo videos and video testimonials are very effective in boosting conversion.
In fact, 57% of consumers say that videos give them more confidence to make an online purchase. 64% of customers are more likely to buy a product online after watching a video about it.
Videos Build Trust
Trust is the foundation of conversions and sales. Building trust should be a goal on its own. Stop selling and let the people come to you by providing them interesting and useful information.
Video does it all. Video content engages us and ignites emotions. When we talk about elite people in the audience, YouTubers have become the most powerful social media figures to promote brands. If you are serious about content marketing, you must be serious about Video
Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.